john lund

PHOTOGRAPHY

Transparent Piggy Bank Green Investment

A transparent piggy bank can be seen as materializing or vanishing in a jungle environment in a stock photo about the pros and cons of green investment. This green piggy bank materializing out of jungle foliage can represent the potential of green investments and even specifically investing in ecologically and environmentally oriented companies and projects. Depending on the accomapanying headlines and text the image could also be interpreted as fading away, a vanishing investment of questionable value.  Either way it is an image unlike one we have seen before, and as such can grab a viewer's attention and remain in the memory. 

This is an image about banking in developing countries, investment in untapped opportunities and the continuing exploration for financial possibilities. The fact that the piggy bank is either fading into or out of existence is a strong reference to change in the marketplace.