john lund

PHOTOGRAPHY

The Costs Of Water

The cost of water and the economic impacts and issues surrounding water use and management are all vividly represented with this photo of water splashes forming a dollar sign. The dollar sign water splash is set against a blue gradated background. The resulting image is a clear and quick read that incorporates both iconic imagery and the excitement and appeal of motion. The water splashes, while frozen in time, have the sense of flow and motion that draw a viewer's eye and helps to compel them to read any accompanying message. Anyone who is dealing with the costs associated with water, water use, water conservation and water management will definitely understand that a pertinent and relevant message awaits them.

Creating Water Economics Imagery

To create this image about the economics of water and had my partner throw up splashes of water in my studio which I captured using a Nikon D800 camera and both Speedotron and Profoto strobe lights. I brought the resulting water captures in to Photoshop where I chose appropriate splashes, made selections using the pen tool and clipping paths, then manipulated the selections with the warp tool and the liquify filter. I combined the various splashes using layers and layer masks to create the dollar sign. I used the gradient tool to add the blue gradient background. A combination of color balance and hue and  saturation adjustment layers were used to add just the right amount of blue to the water splash dollar sign.

Water And Dollar Signs

Combining the iconic dollar sign symbol with the emotional strength of water splashes creates an image that is both targeted with precision and emotionally connective to any audience. Whether used as a magazine cover, a bus shelter poster, or on an internet site, the image will draw the attention of those who are dealing with the financial ramifications of any aspect of water, water use, and water management. This image can deal with water conservation, desalination, water research, water investment and water recycling. In an increasingly water-thirsty world this image has more applications than can be easily imagined! Whether the issues are drought, scarcity, or purity, there are always financial implications.