john lund

PHOTOGRAPHY

The Pony Express

This image of a rider on a galloping horse, silhouetted against a vivid orange cloud bank, harkens us back to the age of the Pony Express. This association with the Pony Express makes the image a good one for illustrating concepts such as dedication, transportation, speed, reliability and endurance. Other concepts metaphorically demonstrated include solitude, journeys, freedom and even adventure. All the spirit of the old West and cowboys immediately come to mind upon viewing a horse and rider tearing across the plain. The qualities of cowboys, independence, trustworthy and tough all come across. 

Horse And Rider

The horse and rider in this image are silhouetted against a huge cloud bank turned golden by the sun's dying light. The fact that this image is a sunset image contributes to the concepts of completion as well as the idea that determination and perseverance are important traits to have. The involvement of the horse adds nobility and purity to the image as well. The setting sun is also indicative of change. This is an image about deadlines and pressure, about performance under pressure, 

Images Of Connection And Communication

The pony express was about communication and connection making this image of a rider and his trusty steed a good bet for illustrating everything from bandwidth and fast connections to Internet services and networking. There is ample room for copy and the image can be cropped to a square, vertical or horizontal depending on the requirements of the advertisement or editorial being illustrated. Because the horse and rider are solitary in the frame the image can lend itself well to small business applications.