Bridge To The Cloud

This image of a suspension footbridge disappearing into the clouds is a metaphor for committing to cloud computing and online archiving, search and retrieval. This bridge picture captures the trepidation with which many of us view the changing technology of the Internet age. The image shows a bridge that offers the potential of rewards but requires a careful and even solitary approach.

The Symbolism of Bridge Pictures

The symbolism inherent in bridge pictures is both powerful and persuasive. Bridges are iconic symbols that are at once cross-cultural and universal. Bridges mean journeys, risk, and even success. Suspension bridges, particularly foot-bridges made of rudimentary materials, are symbols of adventure and exploration. Bridges are great for representing connection and as such are also effective for communicating all manner of future communications technology.

Bridges, Ideas, And The Way Forward

Bridges can represent a wide range of ideas from "The Way Forward" to the bonds of friendship to overcoming obstacles. In this case the bridge in question leads into a cloudscape leaving the viewer (helped by the headline and body copy) to determine just where that bridge leads. Luckily the image can be cropped square, vertical or horizontal with amply copy space for those all important headlines. The bridge can be a way to get away from it all, or overcome obstacles to future success whether in businesses small or large, or ones life-journey,