john lund



Photographer John Lund flips his wig in this humorous self portrait and stock photo.
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Magic Money: A Magician Produces Cash Flow From His Top Hat

With his magic wand, a magician sends money, hundred dollar bills, flowing and flying across the stage from his top hat.
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Money Flows as Cash Pours Forth From A Magician's Top Hat

Cash really is flowing in this picture of a magician, on stage, who with a wave of his magic wand is able to produce a stream of hundred dollar bills pouring forth from his top hat. Is it magic, or is it an illusion? Is it easy money or deception? In this particular instance it happens to be Photoshop. The entire scene was set up and photographed in my studio. I used Photoshop to add the flying money and smoke in post production. it is everybody's fantasy to be able to magically produce money, but unfortunately it isn't reality. There is no magic bullet, or quick fix, when it comes to financial gain.

Images Portraying Success in Investing and Increasing Revenue

How do you show the concept of easy money, of quick cash, of revenue generation and regeneration with a minimum of effort? One way is to use a magician effortlessly producing cash flow from his top hat as he performs on stage. By using an iconic and easy-to-understand symbol such as a magician a number of things become obvious to the viewer. It is instantly obvious that the we are talking about easy, work-free money. It is also obvious that there is a catch, that slight-of-hand is involved, that there is the possibility of being duped. But then, we want to believe in magic! The ultimate question here is whether or not the image will pull us in to reading the copy. Does it grab our attention in a manner compelling enough for us to delve into the meat of the copy?

Magic is a Trick, Do We Want To Know The Trick To Easy and Quick Money?

We all know magic is a form of trickery, that in this case the easy money is really a trick. But as with audiences everywhere, we want to know that trick. We want to know the trick for investment and financial success. This photo succeeds because it grabs our attention and plays on our desire to know know the trick, and to find out how we too can generate piles of cash, oceans of money, without excessive work and the investment of long periods of time. Such an image can be used by banks and banking interests by pointing out that easy money is indeed a trick and not real. It can be used by people, companies and organizations who are proclaiming that they do know the "trick" to personal financial success and quick and bountiful cash.

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