john lund

PHOTOGRAPHY

Horse Rider Galloping Towards The Edge Of A Cliff

A horse rider gallops his steed towards the edge of a cliff in a concept stock photo illustrating numerous ideas ranging from vision and the way forward to risk and danger. The equestrian, possibly a cowboy, represents individuals and businesses who fail to see the big picture as they charge forward unaware of the dangers and challenges that lay ahead. In the background clouds give way to blue skies to add an element of optimism to the image. It is possible that the rider will be able to leap his horse over chasm and successfully overcome the obstacles that bar his way to the realization of his goals. The elements of doubt, and of possibility, add tension to the image making it inherently compelling. Who can see this image and not start an internal debate over whether the impending leap will, or could be, successful? Given such engagement with the picture, the probability of the viewer reading the message is very high.

Another important business concept illustrated by this photo is teamwork. The teamwork and connection between a horse and rider are paramount for success particularly as in this scenario where the consequences are potentially life and death in nature. the horse and rider also need vision to realize the obstacle that lies ahead.

Horse Rider Facing A Challenge And A Leap Of Faith

A horse rider faces a challenge and a leap of faith as he gallops full tilt towards the edge of a cliff. There is a huge chasm between two plateaus that appears to be just beyond the capability of a leaping horse. A leap of faith is required to overcome the challenge. A leap of faith illustrated with the inherently interesting visual of a cowboy astride a horse racing across a rough, rocky terrain towards a chasm that will require an heroic effort to achieve.

Cowboys, Independence, Freedom, Skill And Success

Cowboys, like the one in this pictures, represent independence, freedom and skill and make a great symbol for all kinds of business concepts and ideas. Whether the idea is one of charging ahead after new business prospects or riding in to unchartered territories, an equestrian in control of a galloping horse exhibits the skill, determination and courage to succeed. A cowboy on horseback also brings in to the equation elements of adventure, speed motion and solitude. Because the image is only a single rider and horse the idea of small business is introduced. All relevant concepts for business advertisements and editorials. Even the idea of connection is illustrated due to the importance of the connection between a rider and his trusted steed. The cliff also represents an impending deadline.