Home Protection

Home protection is the theme of this photograph showing a giant hammer being slammed against the roof of a typical home. In this case the well-protected house holds up and the hammer is shattering into pieces. The unexpected twist of the breaking hammer creates a dynamic and compelling visual for advertising and promoting home protection products and services including such services as flood insurance, fire insurance and safety against all manner of natural disasters. This simple iconic house, complete with chimney, sits on a vast expanse of grass with a lightly-clouded summer sky in the background. This threatened house photo is a quick read even at thumbnail sizes with vibrant eye-catching colors and ample copy space for headlines, mastheads and text.

House Insurance

House insurance is but one of the concepts illustrated by this dynamic image of a hammer breaking into pieces as it strikes the roof of a typical family home. The safety and security of the home is working in this image that can address everything from alarm systems to insurance to home warranties. Editorial treatments of home insurance can also benefit from the use of this feel-good image about protecting assets and dealing with risk and threats to homes and families. Heck, this photo can even portray the threats from unscrupulous mortgage companies and banks, unlicensed and fraudulent contractors, and real estate scams. This is a picture of a well insured home!

Home Security

Homes secure against dangers and disasters of all kinds is are represented in this photo of a hand wielding a huge hammer, hitting the roof of a house and having the hammer, rather than the home, smash into pieces. The concept is that of a home secure and safe against virtually all manner of threats. The image is simple with a strong and easy-to-assimilate message. Depending on what headlines and copy accompany the photo, the meaning can portray everything from home insurance to security systems, to locks and deadbolts. I could see this be a great image for advertising roofing products, construction companies, and all manner of building materials. This could even be an ad for a Do It Yourself enterprise. This is an image about emergency preparedness. Whether it is home surveillance systems, security cameras, mortgage insurance or even renter's insurance, this image is all about safety and security.